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Lots of people decline to be a donor with a smile.

C.O.R.E.

love letters

I contributed, as a team or individually, to the following work created and produced at Gatesman.

Research and social listening helped us identify the top groups who thought they wouldn’t qualify to be an organ donor, like smokers or people in poor heart health.

And we hit them one more time with a little bit of retargeting.

We celebrated National Donor Day (February 14th) by sharing love letters to all the unregistered donors who think nobody could possibly want them.

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